While laypeople and many health workers were fooled by information in the booklet, a nutrition biochemist, Mary G. Enig, Ph.D. stated, "There are many basic mistakes in this booklet, including misunderstanding of biochemistry of fats and oils and the completely false statements about fat and oil compositions of many products." However, most people did not know it that the booklet as well other inaccurate information distributed by this group managed to convince many people to completely avoid tropical oil.
In October 1988, Nebraskan millionaire Phil Sokolof, who recovered from a heart attack and founded National Heart Savers Association, took a voice following a popular party in the media. He began to put a full-page ad in a newspaper accusing food companies of "poisoning America" with tropical oils containing high levels of saturated fat. As a radically saturated anti-fat, he launched a national advertising campaign with sharp words that attacked tropical oils as a material that is harmful to health.One of his commercials featured a coconut ‘bomb’ with a flaming axis and warned consumers that his health was threatened by coconut oil and palm oil. In an instant, everyone believed that coconut oil causes heart disease.
Food factories also joined in. Hoping to profit from tropical anti-oil sentiment, they added a label to the product: "no tropical oil."The Federal Trade Commission (FTC) stipulated that the label was illegal because its statements had health implications, which illustrated the product was better as it did not contain tropical oil, while there was no evidence to support it.